Disney Baby

Project Type: Branding and Identity, Print Advertising, Retail, Digital Design, Visual Identity System, Packaging

Role: Copywriter

Story: Tasked with developing a new brand under the Walt Disney Company umbrella, we worked to define the entire Disney Baby ecosystem from large scale print advertising campaigns down to every nitty gritty detail like the playful voice and whimsical design elements. Following the new identity system, packaging, and the "Everyday Magical Moments" advertising campaign, we had the opportunity to develop retail signage concepts for the Disney Baby pop-up store within the Disney Store Times Square.