Project Type: Retail Marketing, Programming, Branding and Identity

Role: Copywriter

Story: Aiming to ignite the creative spark in everyone, a band of scrappy idealists (under the fearless leadership of Angela Ahrendts) set out to build the future of retail with the Today at Apple team. The ultimate goal? "Bringing a community of people together to influence one another, to learn, share, and experience their Apple passions like music, photography, videography, art and coding. Free and open to everyone, everyday—kids, parents, educators, entrepreneurs, and more," as Ahrendts would say.

Today at Apple took home the Brand Experience Grand Prix and Titanium awards at Cannes Lions 2018.