Project Type: Retail Marketing, Programming, Branding and Identity
Story: Aiming to ignite the creative spark in everyone, a band of scrappy idealists (under the fearless leadership of Angela Ahrendts) set out to build the future of retail with the Today at Apple team. The ultimate goal? "Bringing a community of people together to influence one another, to learn, share, and experience their Apple passions like music, photography, videography, art and coding. Free and open to everyone, everyday—kids, parents, educators, entrepreneurs, and more," as Ahrendts would say.
What does it take to re-imagine retail? Check out our new collection in The Work to see Lion-winning work from some of the world's smartest retailers - like the Titanium Lion-winning Today@Apple from #CannesLions 2018: https://t.co/O2gHKR9FY1 pic.twitter.com/YEiBA3p21k— Cannes Lions (@Cannes_Lions) June 28, 2018