Project Type: Branding and Identity, Print Advertising, Digital Design, Visual Identity System, Content Strategy, Social Media Marketing, Brand Partnerships, Content Management Systems, App Development
Role: US Content Manager, Editor, Copywriter, Brand Strategist (Founding Team)
Story: Tired of spending extensive amounts of time seeking out the best events to fill our social calendar, the founding team at YPlan set out to simplify the process with a real-time, spontaneous event ticketing app. From identity and positioning, advertising to app content, CMS development, and everything in between, we raised the company profile from initial launch to 1M+ downloads and explored US expansion. Endorsements from the likes of Ashton Kutcher, Pharrell, and Stephen Fry, plus a prestigious award naming us the fastest growing app in the UK followed soon after. YPlan was acquired by Time Out Group in October 2016.